Monday, March 21, 2011


In 2009, after attending the MITRA conference in Sydney and listening to a Buddhist nun talk about women and consumerism, I decided to do something.

Great at starting things, but not so good at finishing them, I founded the Ladies Association for Mindful Informed Consumption. Haha. Catchy right? I then started my blog, posted THREE times and got distracted by something else.

Terrible. I know.

This lovely little seed of an idea now sits lonely inside the internet, neglected. Visiting the site this morning made me a little sad that I didn't push it further. I guess it will just sit there waiting for me to have some extra time and energy. I get some consolation from the fact that I do still very much live my life the way I advocated through LAMIC.

I thought I'd share the first blog post I wrote over there, because re-reading it now, makes me feel inspired. Enjoy.

TE x

When I grow up, I want to be a designer. I'm trying already, actually. To both grow up as well as be a designer. I studied jewellery and object design, where I learnt how to technically and conceptually transform an idea sucessfully into being. To transform raw creativity and a flippant thought into a usable, wearable, tactile object. I learnt how to hustle my wares. Where, how, using what marketing techniques and when. People will buy anything if it is packaged in the right way. There is a market for everything. Whatever crap you are merchandising, if you stick it in the right place and use the right type-face on your labels, someone will spend their money and take said crap home with them.

A jewellery making colleague of mine once came to me in a very distressed state. In a manic fit of bedroom organisation she hit the wall of stuff she had collected over the years with a realisation of the precarious relationship between her sanity and things. "What are we doing?" she lamented, "our lives are spent making more and more of these things, these trinkets, these items, these objects, this stuff. Sorting through them, and throwing them away." And we, as designers get some kind of pleasure out of infilltrating and adding to the glut of paraphernalia that people call their belongings. Thats fucked up.

What is this compulsion? To buy stuff, to make stuff, to create stuff out of nothing? This blog is basically an investigation into the hazardous relationship we humans have with the objects around us. As tumultous as it is however, the link we have with the things we wear, adorn ourselves with and keep close to us, doesn't have to be a negative one. There must be a positive way of buying, consuming and creating mindfully.

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